The mainstream media has a big influence
on politics. We must work with
the mainstream
and other media to broadcast the messages and values that are important to us.
A fantastically well organized meeting attended
by 100 committed citizens is a beautiful thing. But if the media covers the meeting, you will reach ten times that number
with your message. If you want to bring new people to support your position, media coverage is a must.
Telling a story or communicating a point of
view to reporters and editors is a special art. You have to be clear and brief and at the same time deeply thoughtful. You
have to know certain tricks of the trade that will help your issue stand out from the hundreds of other interesting things
happening in the world.
This guide contains basic primers on how to write
a press release, how to pitch a story, how to write a letter to the editor, and other important tips.
(Adapted from Global Exchange Reality Tours Action Toolkit)
